specsavers: advert-top-1 by Specsavers Creative

Stephen Fry returns to our screens as the voice behind Specsavers new £1 million TV advertising campaign to promote eye health. Airing Sunday 4 September, the commercial is a new spin on the familiar 'Should've gone to Specsavers' ads, highlighting the important role of the optometrist in looking after the nation's eye health.

The campaign also highlights Specsavers new partnership with the Royal National Institute of Blind People (RNIB), established to help transform eye health as part of a wider £3m education and awareness campaign. The ads show an optometrist helping people to avoid a series of potentially disastrous outcomes by intervening at just the right moment.