Land Rover: The Shape of Things to Come by Spark44

Agency: Spark44
Client: Land Rover
Date: Nov 2019
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The New Land Rover Defender visits all corners of the earth in the launch campaign by Spark44.

The new Land Rover Defender, a vehicle with the capability to cover all four corners of the earth, has arrived. ‘The Shape of Things to Come’ is a series of symbolic films created by agency Spark44 to mark the occasion.

The idea was to inherently link Defender’s unique iconic shape with the most challenging outdoor conditions and places, and to show its world-beating capability as we did so. After the Defender drives through some incredibly testing environments, it is revealed that the terrain it has just conquered is in the shape of the vehicle itself.

These epic terrains include far-flung deserts, frozen mountains and stormy coastlines. The ultimate locations for the ultimate off-road vehicle.


Global Brand Comms Director: Richard Agnew

Global Senior Manager – Advertising: Vanessa Streets

Global Content Marketing Manager – Advertising: Kelly Kieran

Agency: Spark44

Global Chief Creative Officer: Brian Fraser

Creative Directors: Lee Aldridge/ Sean Doyle

Creative: Jamie Woodington

Creative: Richard Fox-Robinson

Retouching: Oli Carver

Global Business Director: Kate Waugh

Global Senior Account Director: Gordo Whittaker

Global Senior Account Manager: Rachel Jeffery

Director of Production: Savana Jones-Middleton

Assistant Producer: Ellee Prior

Global Senior Strategist: Andy Cook

Post Production: Mikros MPC (Desert & Ice) MPC London (Coast)

Colour: Yoomin at MPC

Sound Design: James Saunders at LFO Sound

Editor: Dan Good at Spark44

Music: James Saunders at LFO Sound

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