The New Land Rover Defender visits all corners of the earth in the launch campaign by Spark44.
The new Land Rover Defender, a vehicle with the capability to cover all four corners of the earth, has arrived. ‘The Shape of Things to Come’ is a series of symbolic films created by agency Spark44 to mark the occasion.
The idea was to inherently link Defender’s unique iconic shape with the most challenging outdoor conditions and places, and to show its world-beating capability as we did so. After the Defender drives through some incredibly testing environments, it is revealed that the terrain it has just conquered is in the shape of the vehicle itself.
These epic terrains include far-flung deserts, frozen mountains and stormy coastlines. The ultimate locations for the ultimate off-road vehicle.
Global Brand Comms Director: Richard Agnew
Global Senior Manager – Advertising: Vanessa Streets
Global Content Marketing Manager – Advertising: Kelly Kieran
Global Chief Creative Officer: Brian Fraser
Creative Directors: Lee Aldridge/ Sean Doyle
Creative: Jamie Woodington
Creative: Richard Fox-Robinson
Retouching: Oli Carver
Global Business Director: Kate Waugh
Global Senior Account Director: Gordo Whittaker
Global Senior Account Manager: Rachel Jeffery
Director of Production: Savana Jones-Middleton
Assistant Producer: Ellee Prior
Global Senior Strategist: Andy Cook
Post Production: Mikros MPC (Desert & Ice) MPC London (Coast)
Colour: Yoomin at MPC
Sound Design: James Saunders at LFO Sound
Editor: Dan Good at Spark44
Music: James Saunders at LFO Sound