Jaguar: Pampered Pooches by Spark44

Jaguar is launching a range of luxurious pet products for dog owners. These beautiful and stylish products give a dog an inflated sense of importance. The tongue-in-cheek 60 second film was directed by Peter Carstairs through Partizan.

In the spot, a Weimaraner dog, called Max, is relaxing on the sofa listening to classical music. He is waiting for his owner to finish cooking a medium rare steak with garnish, the only thing the dog will now eat. We hear the owners confused narrative throughout as he looks on despondently at his pampered pooch, wondering what’s happened to him.

The dog sits at the dinner table and the owner puts a napkin on him. The dog looks at the owner expectantly, waiting for the steak to be cut up. It’s then we see the reason for the dog’s delusional behaviour. The Jaguar F-PACE has been kitted out with the Jaguar Pet Products, including a cooling mist shower spray, pet access ramp and quilted load-space liner.

The realisation finally dawns on the owner that perhaps it’s something he’s done. The film concludes with the super: Jaguar Pet Products. They can go to a dog’s head.