Agency: Spark44
Date: Apr 2018
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Jaguar special vehicle operations has celebrated the launch of its new SUV by pitting two F-pace SVR's against each other on a volcanic island.

In the 90-second online film called 'End to End' two drivers on opposing cliff-edges race to get to each other's start point, as a black sand timer counts them down.

The film was created by Sean Doyle and Ed Edwards at Spark 44 and directed by Lino Russell at Bang TV. Sound design was by James Saunders at Soundtree.

Credits

JLR client: Ian Armstrong, advertising general manager

Agency creative directors: Sean Doyle and Ed Edwards, Spark44

Agency chief creative officer: Brian Fraser, Spark44

Agency producer: Corin Kiddy, Spark44

Agency account director: Katy Wright, Spark44

Producer: Tom Whitehead, Bang TV

Director: Lino Russell, Bang TV

Sound design: James Saunders, LFO Sound

Composer: Kevin Pollard

Editor: Denis Marx

Post facility: MPC