Jaguar Land Rover: advert-body-3 by Spark44
- Location:
A new film from Spark44 promotes Jaguar's first electric car, the I-pace. The film notes the quietness of the I-Pace's electric engine, using the tagline 'Roar silently.'
In the film, a man gets up at 3am to enjoy an illicit lap of the Monaco Grand Prix racecourse, using cunning and the silent engine of his Jaguar to gain access to the track unobserved.
The film was shot in a narrow window of opportunity between the Formula E race and Formula 1 race, filmed secretly in order to maintain an embargo on the new model. The director was Henry-Alex Rubin from Smuggler.
Credits
JLR client: Ian Armstrong, Global Advertising General Manager. Eric Labourier, Senior Manager - Jaguar Global Advertising
Agency Executive Creative Director: Brian Fraser and Werner Krainz, Spark44
Agency Creative Directors: Mike Boles & Jerry Hollens, Spark44
Agency Head of Production: Michael de Vries
Agency Producer: Louisa Meecham
Agency Business Director: Oliver Hill
Agency Account Director: Bryony Grant-Peterkin
Agency Account Manager: Lewis Roberts
Director: Henry-Alex Rubin
DOP: Marcel Zyskind
Producer: Molly Pope, Smuggler
Production Manager: Adam Evans, Smuggler
Sound Design: James Saunders
Editor: Paul Watts and Scot Crane, The Quarry
Post Facility: The Mill
