Glenfiddich: Experimental Series by Space

The 60-second TV ad, developed by creative agency Space, aims to attract a new generation of whisky drinkers around the world. The film will support one of the first expressions in the range, the Glenfiddich IPA Experiment, the world’s first single malt whisky finished in India Pale Ale (IPA) casks.

The creative concept behind the film, “The Experimental Series”, explores the extremes of human intellect through a series of scenarios including the first sparks of love, the carelessness with which we sometimes treat the planet, and the positivity that results from fostering our curious nature.

These vignettes eventually focus in on mastery and creativity, reflecting the guiding principle behind the new products: only by mastering our art do we earn the right to truly experiment. The film’s stark imagery, bold visual style and intense rhythmic soundtrack further demonstrate how Glenfiddich is re-writing the whisky rulebook with this new range.