Rude Wines: advert-body-2 by Space City Productions

Tasked with producing online and TV versions for the independent wine retailer Rude Wines, Space City sought to create an aspirational advert that would foster equal importance and stature for all products featured.

Although a call to action was necessary for instant sales uplifts and brand participation, the context of the commercial was firmly driven through a creative, concept-driven showcase of the products being advertised. Utilising animation, the bottles of wine and champagne featured, notwithstanding the logo, all featured dynamic shots, as opposed to stills.

This ensured that the mobility of the creative was driven by the products themselves, with the core brand focus on reiterating the champagne-infused logo across all points of branding.

As a result, the association with the logo would be with the product itself, ensuring that the sight of the logo would conflate to the drinks showcased within the commercial.

The ads will run until the end of January 2018 as a part of an initial test.