Charged with showcasing Hertfordshire-based zoo and charity, Paradise Wildlife Park's first ever TV advert, Space City focused on a direct response creative. Focusing on a safari adventure at the core of the messaging, the advert utilised a combination of voice-over and live-action to take would-be visitors on a journey to the park.
The ad shows a family of four enjoying the park, including its new animatronic dinosaur attraction.
Stephanie Davis - producer - Space City
Alice Durkin - assistant producer - Space City
Greg Simmons - director - Space City
Laszlo Forras - editor - Space City