Date: Mar 2021
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After a year so sour that even April Fools’ Day was cancelled, Sour Patch Kids bringing mischievous fun back to its favorite holiday by rewarding fans with cash and sweetcandy prizes for their pranks through the 'Sour Patch Prank Fund.'

Starting 27 March, fans across America are invited to channel their inner kid and share a fun but safe prank video as part of a hashtag challenge on TikTok. The brand will randomly award $1,000 to 25 lucky participants and free candy to 100 other fans for their pranks.

On April Fools’ Day, Sour Patch Kids (the number one followed snack brand on TikTok) will comment on videos throughout the day to alert fans that they’ve been randomly selected to win cash or candy for posting their prank.