Sony PlayStation: advert-body-1

PlayStation has launched its new campaign, ‘Brave Idea,’ a visually stunning 90-second promo ad for the launch of the blockbuster action adventure game, Marvel’s Spider-Man, available only on PlayStation.

The creative starts with an electric fall sequence, as Spider-Man plummets from a building, getting beaten by characters in the game, until we hear six simple words from Peter Parker’s Aunt May that change everything, “Peter, it’s time to get up.”

Those words snap Spider-Man back to the light, as blackness turns to vibrant color and he vaults skyward into action against the villains.

PlayStation stated that Spider-Man has always been bright with bold colors, swinging through a sun drenched midtown Manhattan, but in order to highlight that world, they contrasted it against the darkness – the villains, the mayhem, the inner doubt that Peter Parker has.

PlayStation also raised awareness of its growing direct to consumer retail business, PlayStation Store and its Countdown to launch program. The PlayStation Store video messaged the benefits that Store offers to their consumers, the ease of downloading a game in minutes, and convenience of having the game loaded onto the PlayStation 4 (PS4).