advert-body-1 by Something Different

For Valentine’s Day, Marla Aaron Jewelry is delivering a timeless message about love with a little help from Shakespeare, Brooklyn-based creative agency Something Different and some cute kids.

Love Is Everything, the brand’s new short film, features kids ranging in age from three to 13 reciting the words of Shakespeare’s Sonnet 130, My Mistress’s Eyes Are Nothing Like the Sun. The piece was created to celebrate Valentine’s Day and mark the installation of a Marla Aaron Jewelry vending machine at MZ Wallace’s flagship store in New York’s Soho neighborhood. The film will play on the vending machine and will also be featured on Marla Aaron’s website.

The film was directed by Something Different chief creative Tommy Henvey, from an idea suggested by Aaronherself. The kids, recruited from around the New York City area, speak lines in succession and sometimes struggle with the Bard’s words, adding to the charm of their performance. Most of the kids who appear in the film have never acted before.