King’s Cross: Rebranding King’s Cross, London by SomeOne

Agency: SomeOne
Date: Sep 2017
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SomeOne has been working with the teams at King’s Cross to develop a refreshed visual and verbal approach. It will roll out across all of the area's communications, from social media connections to a dedicated website that offers a full listing of the dozens of daily events available to the public at the region.

It has created a digital first newspaper and bespoke typeface from London's Colophon Foundry as part of the identity refresh.

The new brand work is all hosted on SomeOne’s custom CloudLine platform.The live cloud-hosted site carries analytics that enable those involved in the branding to see what is being used, where and when. Elements used in the communications can be swiftly and seamlessly adapted.

Credits

ECD — Simon Manchipp

CD — Laura Hussey

DD — Karl Randall

AM — Olivia Rawlinson

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