Rally Pro Cycling: advert-body-2 by Solve

Rally Cycling is a professional bike racing team whose title sponsor helps businesses cultivate healthier employees. Their message is that cycling is a powerful way for people to take ownership of their well-being.

To drive awareness, the agency created an online film that debuted during the final stage of the Tour de France. The film cites a recent Dutch research study that links regular cycling with a longer life expectancy. To emphasize our point, they partnered with 92-year old triathlete Bob Powers.