Date: Jul 2018
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Purple Bricks has teamed up with Snap London, The Sweet Shop, and Stone Dogs to launch a new instalment of its ‘Commisery’ campaign. Following last year’s campaign, the three new comedic spots all feature the cringingly awful moment when bad advice is revealed from a well-meaning friend or family member.

Devised by Snap London, each spot begins with characters acting suspiciously pleasantly towards friends or family. In ‘Compliments’, a man receives unexpected and strangely glowing compliments from his wife. In ‘Heirloom’, a doting mother bestows a family heirloom upon her daughter. In ‘Puppy’, a woman returns home to find her partner showering her with flowers, incense, and a new puppy. However, the true reason for their behaviour is soon revealed, as it dawns on the unlucky friends and family that this misleading ‘guidance’ has cost them thousands of pounds in commission.

Snap London enlisted full-service post production house, Stone Dogs, to bring the films to completion. The team at Stone Dogs completed the VFX on all three films, performing compositing and clean-up.

Credits

Creative Agency: Snap London

Producer: Catherine Long

Creatives: Matt Hynds and Liam Wilson

Production Company: The Sweet Shop

VFX: Stone Dogs

Producer: Joe West

Flame: Dave Kiddie