Pride this year certainly feels different. Due to the coronavirus pandemic, sadly most in-person Pride events have been cancelled, which has made it harder for the LGBT+ community to physically come together in celebration and solidarity. In isolation, issues surrounding self identification and sexuality have been heightened, without essential support systems that are so crucially needed.
That’s why this year Skittles has teamed up with Gay Times and Switchboard to focus the Skittles Pride campaign on keeping people connected even whilst we’re apart. Skittles and Gay Times are enabling people to send thousands of 'Letters Filled with Pride' to family and friends all over the country!
Even though many people within the LGBT+ community can’t physically celebrate Pride together they can still send physical messages of Pride via good old-fashioned snail mail. People can send their own 'Letter Filled with Pride' on the website set up for the campaign. Anyone wishing to send a letter is able to log into to the website to create their note, before submitting it to be printed and posted free of charge to a recipient of their choice.
Client: Victoria Gell, Kitty Parker Brooks
Agency: GTX, GAY TIMES Group
ECD: Josh Fletcher
Creatives: Willoughby Warner, Megan Richmond, Anisa Cleaver
Account Manager: Kylie De Vos