Signature Brew: Pub in a Box
East London brewery Signature Brew is getting creative to keep the beer flowing in people’s homes, creating The Pub in a Box, hand-delivered by musicians who’ve had their tours cancelled (the will be paid London Living Wage).
Co-founder Sam McGregor comments: “Our Blackhorse Beer Mile brewery bar, our burger bar, The Collab, in Walthamstow and our Taproom in Haggerston have seen lots of support from locals over the past few weeks, we want beer lovers to continue to support their local venues and shops as best they can during an unusual time, in line with government guidance; we’re chatting to our pub and venue stockists to support them in whatever ways we can; we will be launching Click & Collect options from all of our venues across Hackney and Waltham Forest for anyone concerned about social distancing.
“We're also going to be launching ’The Pub in a Box’ for those who have been asked to self isolate, it’ll include our core range of beers (something for everyone), beer glasses, beer mats, a vinyl record, a pub quiz, a playlist, pub snacks, the works.
“We think it’s best to remain calm, carry on with life, support local and to support artists however we can, without being alarmist but with a good eye on what the powers that be, advise us to do. We’re planning one hell of a piss-up in a brewery when all of this blows over.
“We appreciate you might not be able to head to the pub right now, so we thought we'd bring the pub to you. Introducing Signature Brew's Pub In A Box, a selection of our award-winning beers, with glassware, snacks, a music quiz and exclusive playlists curated by music journalists to accompany the beers themselves.
“These are available throughout the UK. If you're eligible for local deliver, we'll be hand delivering from the brewery, hiring musicians who have had their tours cancelled to help us get beer to your home.”