Honda: The Hybrid You Can Feel by Sid Lee Paris
- Location:
Who better to talk about a brand than someone that uses it, who knows it well? Honda Lovers are everywhere, from passionate collectors to daily commuters. So, rather than listing features and pushing the same old marketing buzzwords, Honda Motor Europe handed the mic over to its brand ambassadors.
Together with Sid Lee Paris & Hakuhodo West, the brand is transforming its communication, leaving advertising behind in favor of content created through its fan community. Sid Lee Paris & Hakuhodo West created the 'Grow From Their Love' strategy, an emotional approach which puts the spotlight on the people, not the car, to create a relatable campaign.
For the launch of its first Hybrid SUV, the CR-V Hybrid, Honda Motor Europe introduces this creative territory, with 'The Hybrid You Can Feel' campaign, which uses Honda Lovers to describe to the audience the sensations you get from driving and experiencing this new car model.
Credits
Title of campaign: “The Hybrid You Can Feel”
Client: Honda Motor Europe
Head of Marketing and Product Planning: Sandra Hughes
Marketing Communications Manager: Fabrice Estève
European Communications Manager: Jonathan Allee
Agencies: Sid Lee Paris & Hakuhodo West
Sid Lee Paris
Chairman/Executive Creative Director: Sylvain Thirache
President: Johan Delpuech
Managing Director: Bruno Lee
Account Director: Jean-Baptiste Destabeau
Account Manager: Nicolas Boivin
Copywriter: Güllit Baku
Art Director: Ludovic Gontrand
Head of Production: Thomas Laget
Producer: Sophie Megrous, Julia Flusin
Post Producer: Beatrice Cousin
Strategists: Ambroise Soulé
Hakuhodo West
Corporate Officer: Ayami Nakao
Managing Director: Katsui Ryoichi
Strategist: Masahiko Iiyama
Account Director: Ren Masayuki
Account Manager: Chris Lewis
Production Company: Iconoclast
Head of Production: Jean Duhamel
Producers: Annabel Rosier, Sarah Blanc
Director: Manu Cossu
DOP: Mattias Rudh
Post production: Nighshift
Post producer: Paul Créhange
VFX: Mathematics
Sound design: Benzene
Music
Artist: Blackhouse
Title: B.T.N.A.
Label: Monstart
Producers: Momar Diop & Jonathan Ouanounou
Brand content - Production Company: Miles
Head of Production: Eliott Brunet
Producer: Eliott Brunet
Director: Serge Bondt
DOP: César Decharme