Hewlett Packard Enterprise: advert-top-1 by Sibling Rivalry

Creating a sense of wonderment while capturing a data-driven aviary expedition in the process, Sibling Rivalry co-founder and director Joe Wright has unveiled a new, ambitious short film for enterprise information technology giant, HPE.

Produced and shot over the course of four weeks among the rolling hills, grand vistas and rattlesnakes at Simi Valley, CA’s famous Big Sky Movie Ranch, Wright’s film for HPE infuses wonder, observation, and data analysis to show how technology and organic, artistic and scientific endeavors can be wholly unified. Moreso, the HPE campaign showcases how Sibling Rivalry creates original content while elevating and creating brand awareness. “I think this film is a great example of how Sibling can take a subject that some may initially see as cerebral and factual, and creating a dynamic visual narrative that feels inspired, exciting and intimate,” he adds. “HPE gave us the flexibility to drive the creative, but of course had invaluable input when it came to the messaging, and it was a great collaboration throughout.”

Sibling Rivalry’s and HPE’s ‘Edge Computing’ film will first be projected live on multiple large screens at the brand’s multiple global conferences, and then featured online and on all social media outlets.