advert-body-2 by ShopTalk

London design studio ShopTalk gives single-estate distiller, Chase, an iconic brand refresh for its potato vodka range, to coincide with its tenth birthday.

Premium British vodka is making a bigger splash than ever in the spirits world, giving Russian and Polish varieties a run for their money.

Chase, a family-run distillery that operates out of its Herefordshire farm, asked ShopTalk to create a brand identity that would bring cohesion to its range of vodkas and make a virtue of its field-to-bottle production values. The new brand and packaging design also needed to celebrate the Britishness of the farm, distillery and vodka and marry nostalgia with modernity.