Fat Duck: advert-body-1 by Seymourpowell
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Leading design and innovation company Seymourpowell revealed details behind the breathtaking mechanical sweet shop they've created with Heston Blumenthal for his Fat Duck restaurant in Bray, Berkshire. A stunning combination of British craft and cabinetmaking with cutting edge digital technology and innovation, the sweet shop is a spectacular showpiece to present and serve the final course of the meal, an array of petit fours Heston has named ‘Like a kid in a sweet shop’.
In close collaboration with Heston and his confectionery chefs, Seymourpowell designed and made an exquisitely detailed scale model of a Victorian sweet shop packed with innovative digital technology that stuns and surprises The Fat Duck diners by seemingly coming to life and serving them each a personalised petit four.
Credits
Chief creative: Ade Caroen