The Drum Awards Festival - Extended Deadline

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Date: Mar 2020
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Sesame Street is leveraging its knack for relaying important messages to children in an absorbing way, as it builds on its Caring for Each Other initiative to help parents and children during the coronavirus pandemic

To help support families through this trying time, the team have created animations to encourage them to stay physically and mentally healthy.

The animations contain information about healthy habits, resources providing comfort, and activities that caregivers can use to spark learning on reading, math, and science.

To remind children of the importance of washing their hands during the coronavirus outbreak, it has updated its viral song ‘Brushy Brush’ – an oral health initiative with Elmo, that starred celebrity stars Bruno Mars, Naomi Watts and Nicole Kidman. The video was so successful, it has since racked up 1,042,056,855 views on its YouTube channel.

The new version, called Washy Wash, is joined by a tutorial by Grover on how to sneeze and cough safely. The PSA films continue with an animation called Caring for Myself, Caring For Others and Time to Wash Your Hands.

Available in 18 languages, the spots are to be distributed through a range of partner in the US, and globally, including HBO, PBS KIDS and local PBS stations, Univision, the Ad Council, YouTube, Sesame Street in Communities partners, and international broadcast partners.

Further, messages of love, kindness, and fun will be posted on a regular basis on Sesame Street social media channels, including Snack Time with Cookie Monster, Singalong with Elmo, Move & Groove with Abby Cadabby and Grover, and Story Time with Alan.