Secret: All Strength, No Sweat

Secret Deodorant is debuting its newest campaign starring a diverse celebrity line-up of women across entertainment, sports, business and fitness. This campaign gives air-time to the personal stories of modern women who are challenging the status quo in their respective fields.

With the release of its 'All Strength, No Sweat' campaign, Secret Deodorant, a brand committed to driving actions in support of equal representation, equal compensation and equal opportunity for all women, is once again shining a spotlight on inspirational women who are pursuing their passions without “sweating” the obstacles in their paths.

The campaign video, which will air nationally through 2020, features a song written and performed by singer/songwriter and Grammy-nominee Jessie Reyez, who stars in the video. Also featured within the campaign are actress Camila Mendes, Olympic Gold Medalist Swin Cash, actress and entrepreneur Shenae Grimes-Beech and fitness mega-influencer Ainsley Rodriguez.

The lyrics were inspired by the brand’s original 'All Strength, No Sweat' platform from February 2019 and serves as a rallying cry for women of all kinds, encouraging them to take pride in their power, their attitude and their right to claim what they deserve if life – whether that’s fighting for a seat at the table in the boardroom or acting as a positive example to women in Hollywood.