el Jimador Tequila: advert-body-4 by Scoppechio

El Jimador has partnered with Mexican National Team legend Luis Hernandez, known by his nickname El Matador, to introduce a fun and unique way to celebrate and share soccer moments during this summer.

Hernandez kicks off the campaign by telling the story of his favorite soccer moment via a compelling cel animation video created by el Jimador’s ad agency, Scoppechio, and animation production company, Giant Ant. In the video, Hernandez claims that his brother was a better player than he was, which is a bold statement given Hernandez’s incredible career. Ultimately, Hernandez talks about the role soccer played in their lives growing up and how they even faced off in a league championship.

As part of the campaign, el Jimador is encouraging fans to share their own moments for a chance to win unforgettable prizes, including $25,000, custom jerseys, and more. The jersey designs are being created in collaboration with illustrator Mike Perry. The brand is also partnering with a leading tech company called Thinfilm to allow consumers to interact with el Jimador’s POS via their smartphones. They’ll be able to engage with the campaign by simply “tapping” their phones on display materials and directly on the bottles.