Ad Council & Natural Resources Defense Council’: advert-body-2 by SapientRazorfish
- Location:
Guessing how much food to make for a dinner party can be a headache. Either you prepare too little food and have hungry guests, or you make too much and end up wasting food. 40% of food in America never gets eaten, and that number only gets worse during the holiday season.
So The Guest-imator was created: a free online tool that uses a proprietary algorithm to help you figure out how much food to make for your guests. Just tell it who’s coming, and what’s for dinner, then it tells you how much to make. It even plans for leftovers.
It also incorporates a little-known food prep secret – the more dishes you prepare, the smaller each one needs to be. Because guests end up sampling multiple things and having less of each.
It’s the latest tool from SapientRazorfish, the Ad Council, and Natural Resources Defense Council’s campaign to stop food waste, and Save The Food.
Credits
Account:
Dave Serrano – Senior Client Partner – SapientRazorfish
Gricel Orellana – Senior Account Executive
Creative:
Anthony Yell – Senior Vice President
Brian Brown – Group Creative Director
Peter Wagoner – Associate Creative Director
Jim Gulsen – Senior Art Director
Josh Stein – Copywriter
Mikaela Thomas – Junior Copywriter
Leah Jarem – Junior Copywriter
Noah Baker – Junior Designer
Production:
Angela Hovis – Producer / Design Lead
UX:
Andrew Matsumoto – Experience Designer L2
Development:
Graydon Pleasants – Engineer L2
Sophia Calderone – Engineer L2
Anna Wen – Junior Interactive Developer
Strategy:
Jordana Schelberg – Marketing Analyst
Video Production:
Ariel Bellumio – Senior Director Production
Mike Diaz – Associate Production Director
Javi Urquiza – Senior Video Editor
Alejandro Roses – Senior Motion Designer
