Client: ADT
Date: Oct 2016
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SapientNitro has created a fun video for ADT ahead of Halloween to tout the security company's fake "Ghost detection services." According to ADT, the video was inspired by a real phone call that took place between a New Orleans mom named Katie and a customer service representative named Xavier. Since Katie's nine-year-old son is terrified of ghosts, Katie called ADT to see if they would reassure her son that their home security systems do in fact include "special ghost monitoring." Xaviar played along, and the recorded phone call is played during the video along with an animated reenactment.

Credits

Senior Account Director: Kristi Schneider

Account Director: Stephanie Carassco

Creative Director: James Allen

Creative Director: Andrew Goldstein

Associate Creative Director: Cesar Santos

Senior Copywriter: Kylin Johnson

Animator: Sofia Puerto

Sound Designer: Luis Giron

Post Supervisor: Ariel Bellumio

Social Media Lead: Andrew Choban

Producer: Robyn Nargosky