Samsung: Inspired by a True Photo

‘Inspired by a True Photo’ rewrites the norms of photography campaigns that have preceded it, by not just championing real-life consumer photos, but by simply taking these images and making them the start of a creative journey.

The first piece of content inspired by a true photo is a TVC titled ‘Onions’. Based on a real-life photo of a sack of onions taken on a Samsung smartphone, the advert expresses the raw human emotion that can be unleashed from a beautifully shot, yet achingly simple, photograph.