Walmart: Life's Greatest Hits by Saatchi & Saatchi

Client: Walmart
Date: Jul 2017
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Walmart kicked off its back-to-school TV ad campaign this week with new ads featuring some of America’s favorite superheroes. Walmart wanted to promote that it has everything kids want and need to own the school year like a hero.

Directed by Marc Forster (of Tool of North America), the ads are shot feature-film style and include heroes such as Batman, Wonder Woman and Superman, along with background vocals from Whitesnake and Sam & Dave.

The ads are part of Walmart's broader 'Life's Greatest Hits' campaign, begun last year and featuring ads primarily with rock anthems, including Whitesnake's "Here I Go Again", Aerosmith’s “Dream On“ and DJ Khaled's "All I Do Is Win”.


Saatchi & Saatchi New York

Chief Creative Officer: Javier Campopiano

Executive Creative Director: Mike Pierantozzi

ACD/CW: Adam Kline

ACD/AD: Justin Roth

Chief Strategy Officer: Wanda Pogue

EVP, Group Planning Director: Amber Hahn

Strategist: Annie Kleinbaum

Executive Producer: Dean Shoukas

Managing Partner: Beth Waxman-Arteta

Senior Account Director: Lisa Hersh

Account Executive: Kaki Pope

Project Manager: Brianna Leone

Business Manager: Susan Schaefer


Tool of North America

Director: Marc Forster

Managing Partner: Oliver Fuselier

Managing Partner: Dustin Callif

Executive Producer: Brad Johns

Producer: Lee Trask

Post Production

Cosmo Street

Editor: Tom Scherma

Executive Producer: Maura Woodard

Producer: Anne Lai

Method Studios

Director of Production: Jeff Wolfe

Moving Picture Company

Cake Mix


Warner Brothers



Music Licensing

Creative License

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