Walmart: advert-body-1 by Saatchi & Saatchi
- Location:
Walmart kicked off its back-to-school TV ad campaign this week with new ads featuring some of America’s favorite superheroes. Walmart wanted to promote that it has everything kids want and need to own the school year like a hero.
Directed by Marc Forster (of Tool of North America), the ads are shot feature-film style and include heroes such as Batman, Wonder Woman and Superman, along with background vocals from Whitesnake and Sam & Dave.
The ads are part of Walmart's broader 'Life's Greatest Hits' campaign, begun last year and featuring ads primarily with rock anthems, including Whitesnake's "Here I Go Again", Aerosmith’s “Dream On“ and DJ Khaled's "All I Do Is Win”.
Credits
Saatchi & Saatchi New York
Chief Creative Officer: Javier Campopiano
Executive Creative Director: Mike Pierantozzi
ACD/CW: Adam Kline
ACD/AD: Justin Roth
Chief Strategy Officer: Wanda Pogue
EVP, Group Planning Director: Amber Hahn
Strategist: Annie Kleinbaum
Executive Producer: Dean Shoukas
Managing Partner: Beth Waxman-Arteta
Senior Account Director: Lisa Hersh
Account Executive: Kaki Pope
Project Manager: Brianna Leone
Business Manager: Susan Schaefer
Production
Tool of North America
Director: Marc Forster
Managing Partner: Oliver Fuselier
Managing Partner: Dustin Callif
Executive Producer: Brad Johns
Producer: Lee Trask
Post Production
Cosmo Street
Editor: Tom Scherma
Executive Producer: Maura Woodard
Producer: Anne Lai
Method Studios
Director of Production: Jeff Wolfe
Moving Picture Company
Cake Mix
Studios
Warner Brothers
Hasboro
Saban
Music Licensing
Creative License
