Toyota: Start Your Impossible by Saatchi & Saatchi & Dentsu

In late 2017, Toyota launched its first ever global marketing campaign, 'Start Your Impossible'. The campaign supports Toyota’s eight-year global sponsorship of the Olympic and Paralympic Games and marked Toyota’s shift from a car company to a mobility company.

In support of the global campaign, the new StartYourImpossible.com website is now live. The site features campaign assets, athlete stories, mobility projects and mobility products designed to support the city of Tokyo during the Olympic and Paralympic Games Tokyo 2020.

Featured on StartYourImpossible.com is the latest addition to the Start Your Impossible global campaign, ‘Touch’, which shows you how a little imagination can change how a city moves.

All Start Your impossible campaign assets were created by Saatchi & Saatchi (Los Angeles & Dallas) and Dentsu (Tokyo) working as an integrated team.