NRMA Blue by Saatchi & Saatchi
- Location:
Agency:
Saatchi & Saatchi
Date: Nov 2018
NRMA has launched an integrated campaign to promote the value and savings available through its new Member Benefits Program, NRMA Blue.
The campaign brings to life the NRMA’s strategic focus to keep people moving and broaden its offer to members beyond traditional roadside assistance and motoring.
Credits
Client: NRMA
NRMA Senior Brand & Creative Director: Marie Ferrett
NRMA Brand Communications Manager: Ange Tobin
NRMA Senior Manager, Acquisition Marketing: Charm Hearne
Creative Agency: Saatchi & Saatchi
Chief Creative Officer: Mike Spirkovski
Senior Copywriter: Anton Posa
Senior Art Director: Simon O’Neill
Executive Producer: Renata Barbosa
Print Producer: Greer Macpherson & Deborah Munro
Group Account Director: James Tracy-Inglis
Account Director: Earth Luechaikajohnpan
Production Company: Photoplay / Playtime
Director: Byron Quandary
Producer: Emma Thompson
Executive Producer: Oliver Lawrance
DOP: Thom Neal
Post Production: The Gingerbreadman
Sound Design and Mix: Rumble Studios
Music: Level Two
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