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The Drum

Marie Curie: National Day of Reflection by Saatchi & Saatchi

Date: Mar 2021
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Marie Curie has launched a campaign titled 'National Day of Reflection' - devised to bring the nation together to remember those who died during the pandemic.

The UK’s end of life charity is spearheading a National Day of Reflection on 23 March - the anniversary of the UK’s first lockdown.

Marie Curie alongside 70 supporting organisations are asking the nation to take one ‘ minute to reflect and a moment to connect, to remember, grieve for and celebrate the life of anyone who has died during the last year and to show solidarity for the millions of people who have been bereaved.

Credits

CAMPAIGN TITLE: Day of Reflection

CLIENT: Marie Curie

ADVERTISING AGENCY: Saatchi and Saatchi, London

CCO: Guillermo Vega

EXECUTIVE CREATIVE DIRECTOR: Dan Treichel

CREATIVE DIRECTOR: Sam Simmonds

COPYWRITER: George Coyle

ART DIRECTOR: Rodrigo Castellari

RADIO CREATIVES: Aleks Atanasovski, Hannah Young

DESIGNER: Kerry Roper

PLANNER: Richard Huntington, Rui Ferreira

BUSINESS LEAD: Adrian Ash

ACCOUNT DIRECTOR: Ardel Amani

ACCOUNT MANAGER: Cassie Allen

AGENCY PRODUCER: Georgie Ford, Emma Whiting, Georgia Day

MEDIA BUYING AGENCY: Opticomm

MEDIA PLANNER: Nicky Legg

PRODUCTION COMPANY: Prodigious

PRODUCER: Rebecca Williams

EDITOR: James Forbes -Robertson

POST-PRODUCTION COMPANY: Prodigious

AUDIO POST-PRODUCTION COMPANY:Prodigious

EXPOSURE: Nationwide