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Client: Toyota
Date: Dec 2016
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Toyota and Saatchi & Saatchi LA have created a spot called 'Right Light' for Toyota's 37th annual Toyotathon sales event. The spot, which features the song 'Normal Song' by the band Perfume Genius, tells the story of a family who uses the help of two Toyotas to create a light display in the middle of an empty field to welcome home their daughter Julia, a young soldier.


CCO: Jason Schragger

ECD: Fabio Costa

CD: Leo Circo

ACD, Art Director: Robyn Stern

ACD, Copywriter: Dan Sorgen

Senior Copywriter: Craig Lederman

Executive Director, Integrated Production Lalita Koehler

Director of Content: Sara Seibert

Executive Content Producer: Gil DeCuir

Content Producer: Marina Korzon

Director of Business Affairs: Keli Christy

Business Affairs Manager: Margherite Vetrano/Katie Banghart

Senior Project Manager: Jon Cindric

Group Account Director: Ginger Christensen

Management Supervisor: Lauren Messina

Assistant Account Executive: Nate Rosen

Account Coordinator Alicia Simpson

Director of Public Relations Mike Cooperman

Group Strategic Planning Director: Evan Ferrari

Sr. Connection & Insights Strategist: Brittany Berman

Executive Communications Director: John Lisko

Group Media Director: Tom Scott

Senior Communications Director: Clif Atkinson

Communications Director: Lily Won

Media Director: Janet Waters

Supervisor, Media Communications: Judy Wu

Media Planner: Mio Hosaka

Assistant Media Planner: Mai Hoang

Associate Communications Director, Search: Jennifer Miller

Search Strategist: Michelle Kop

Search Copywriter: Al Duggan

Media Planner: Eunice Kim


Executive Producer/Production: Joe Biggens

Executive Producer/Production: Jeff Shupe

Line Producer: Megan Moore

DIRECTOR: Pete Riski

Director of Photography: Kris Kachikis


Managing Partner Damien Stevens

Executive Producer: Crissy DeSimone

Head of Production: Kirsten Thon-Webb

Producer: Adam Becht

EDITOR: Kim Bica

Assistant Editor: Leah Turner

VFX Studio: Arsenal Creative

VFX Supervisor: Chris Noellert

CG Supervisor: Julian Fitzpatrick

2D VFX Artist(s)

Finishing: Chris Noellert, Matt Motal, Jeff Aquino, Chris Moore, Time Bird

Matte Painters: Dark Hoffman

3D Artists:

Animator: Julian Fitzpatrick

Producer: Pravina Sippy

Head of Production: Michael Theurer

Executive Producer: Cortney Haile


Colorist: Mark Gethin

Producer: Rebecca Boorsman

MUSIC "Right Light": Perfume Genius - "Normal Song"

MUSIC "Like Old Times": She & Him - "I'll Be Home for Christmas"

Original Composition: Peligro Music and Sound, Greg Kuehn

Music Supervisor: Kristen Hosack

SOUND DESIGN "Dream": Barking Owl

MIX: Lime Studios

Mixer: Loren Silber

Executive Producer: Susie Boyajan