Kerry Foods: advert-body-2 by Saatchi & Saatchi London

Kerry Foods and Saatchi & Saatchi London have together launched the new campaign ‘Get a Taste for Power,’ bringing all the Kerry Foods protein snacking range together under the Fridge Raiders banner for the first time. 'Get a Taste For Power’ marks a strategic shift in focus from recent Fridge Raiders campaigns. Kerry Foods and Saatchi & Saatchi are now aiming to position Fridge Raiders as a go-to option for adults, following research which showed that the adult population accounted for 85% of all snacking occasions in the UK.

The new campaign highlights the powerful protein boost that all products in the Fridge Raiders range offer. In the leading 30” TV ad, protagonist ‘Julie’ makes her way through London on a fantastical Fridge Raiders fuelled journey. From power dressing and power walking to power boating, Julie is given complete energy and sustenance from the nutritious snack of Fridge Raiders.

Directed by Daniel Warwick for Biscuit Productions and featuring West End star Alexia Khadime, the energetic and fast paced advert, set to the iconic soundtrack of Milli Vanilli –Girl You Know It’s True, conveys the lasting powerful feeling and energy Fridge Raiders gives. The full above the line campaign spans TV with 30-second and 10-second edits, as well as out of home, digital out of home and social content.