The campaign concentrates on the shared human truths about kids and all the places they go and things they do that demand quality and durable school clothing to stand up to the wear and tear of everyday life.
Set to the narration of the book ‘Oh, the Places You’ll Go!’ (HarperCollins Children’s Books) from the much-loved children’s author Dr. Seuss, the ad captures the emotion of a little girl’s first day at school. From her attempts to put on her school uniform for the first time, through to the rigour her clothing is put through even before she reaches the school gates, it clearly showcases George’s confidence in its well-established 100-day satisfaction guarantee. On a wider level it taps into the emotions around the hopes and ambitions we have for our children and the potential they all hold to fulfil their dreams and really go places in life.
Additional Credits: Director: Mark Albiston