The Drum Awards for Marketing - Entry Deadline

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Date: Nov 2021
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In the third installment of BT and Hope United’s campaign to celebrate Black British history footballer Marcus Rashford passionately speaks about the impact literature has had on his life and the power that reading can have on shaping a child’s perception of the multi-cultural society we live in.

Created by Saatchi & Saatchi, the film features Rashford surrounded by a montage of videos and images showcasing the diversity that makes the UK great, as well as footage from his own childhood and football career. He opens by asking viewers “One of the best things about our country is how diverse it is. There’s a lot to know, so where do you begin?”

Recounting his youth and the times spent with his mother learning about other cultures he states that without the help of books children might not be as exposed to other experiences.

Credits

CAMPAIGN TITLE: Hope United x Black History Month

CLIENT: BT

ADVERTISING AGENCY: Saatchi & Saatchi London

CCO: Guillermo Vega

CREATIVE DIRECTOR: William John

CREATIVE TEAM: William Brookwell, Nathan Crawford

PLANNER: Ciarán McManus

BUSINESS LEAD: Richard Sweetman

ACCOUNT TEAM: Gabi Dwek

AGENCY PRODUCER: Ali Terral

MEDIA BUYING AGENCY: Essence

MEDIA PLANNER: Michael Bensley

PRODUCTION COMPANY: Prodigious

DIRECTOR: Tom Brown

DOP: Sam Meyer

EDITOR: Henrik Sikstrom, Jason Fok

EXECUTIVE PRODUCER: Rebecca Shawyer

PRODUCER: Thu Minh Nguyen

PRODUCTION MANAGER: Hannah Rose Burns

POST-PRODUCTION COMPANY: Prodigious

AUDIO POST-PRODUCTION COMPANY: Prodigious