BT: Hope United by Saatchi & Saatchi

In the third installment of BT and Hope United’s campaign to celebrate Black British history footballer Marcus Rashford passionately speaks about the impact literature has had on his life and the power that reading can have on shaping a child’s perception of the multi-cultural society we live in.

Created by Saatchi & Saatchi, the film features Rashford surrounded by a montage of videos and images showcasing the diversity that makes the UK great, as well as footage from his own childhood and football career. He opens by asking viewers “One of the best things about our country is how diverse it is. There’s a lot to know, so where do you begin?”

Recounting his youth and the times spent with his mother learning about other cultures he states that without the help of books children might not be as exposed to other experiences.