BT: Hope United by Saatchi & Saatchi
- Location:
In the third installment of BT and Hope United’s campaign to celebrate Black British history footballer Marcus Rashford passionately speaks about the impact literature has had on his life and the power that reading can have on shaping a child’s perception of the multi-cultural society we live in.
Created by Saatchi & Saatchi, the film features Rashford surrounded by a montage of videos and images showcasing the diversity that makes the UK great, as well as footage from his own childhood and football career. He opens by asking viewers “One of the best things about our country is how diverse it is. There’s a lot to know, so where do you begin?”
Recounting his youth and the times spent with his mother learning about other cultures he states that without the help of books children might not be as exposed to other experiences.
Credits
CAMPAIGN TITLE: Hope United x Black History Month
CLIENT: BT
ADVERTISING AGENCY: Saatchi & Saatchi London
CCO: Guillermo Vega
CREATIVE DIRECTOR: William John
CREATIVE TEAM: William Brookwell, Nathan Crawford
PLANNER: Ciarán McManus
BUSINESS LEAD: Richard Sweetman
ACCOUNT TEAM: Gabi Dwek
AGENCY PRODUCER: Ali Terral
MEDIA BUYING AGENCY: Essence
MEDIA PLANNER: Michael Bensley
PRODUCTION COMPANY: Prodigious
DIRECTOR: Tom Brown
DOP: Sam Meyer
EDITOR: Henrik Sikstrom, Jason Fok
EXECUTIVE PRODUCER: Rebecca Shawyer
PRODUCER: Thu Minh Nguyen
PRODUCTION MANAGER: Hannah Rose Burns
POST-PRODUCTION COMPANY: Prodigious
AUDIO POST-PRODUCTION COMPANY: Prodigious