The Drum Awards Festival - Extended Deadline

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Date: Jun 2021
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Vinnie Jones has reunited with the British Heart Foundation to call on UK to “help save lives by learning CPR”, following the events that have shaken the footballing world this week.

The footballing legend and actor reunited with the British Heart Foundation (BHF) to record a 40 second message for the nation’s heart charity, which will air during Thursday’s pre-match coverage of the Denmark vs Belgium game on ITV.

Created by Saatchi & Saatchi, British Heart Foundation’s newly appointed advertising partner, the film delivers a simple and hard-hitting message – learning CPR helps saves lives.

Less than one in ten people survive an out of hospital cardiac arrest in the UK, and every minute without CPR and defibrillation, decreases a person’s chances of survival by up to 10%.

However, the BHF says that in countries where CPR is widely taught and public access defibrillators are more readily available, survival rates are up to three times as high.