Asda: advert-body-1 by Saatchi & Saatch London

Asda has turned Willy Wonka for Christmas 2017, enlisting Saatchi & Saatchi to imagine a magical factory where all its festive treats are created by Victorian weightlifters, a giant food mix powered by reindeer and a gin-fuelled truffle laser gun.

The film follows a young girl and her grandad as they explore The Imaginarium, Charlie Bucket style, to the sounds of Fleetwood Mac’s Don’t Stop. By showing captivatingly enchanting insights in every scene, Asda hopes to show shoppers that they needn’t compromise on on ‘providing the most magical experience for their loved ones’.

The film ends with when Walter, a security guard whose past employer could have been The Grand Budapest Hotel, shows them the factory in all its glory from above.