La-Z-Boy Live Life Comfortably by RPA

Kristen Bell is the new brand ambassador for La-Z-Boy and the company has released a series of spots highlighting her genuine personality and humor as well as La-Z-Boy’s modern designs as part of its relaunched ‘Live Life Comfortably’ campaign.

La-Z-Boy was a brand most associated with comfort when it invented the iconic recliner more than 90 years ago. Today, the brand offers products for every room in the home. The new campaign featuring Bell the brand hopes will open consumers’ eyes to the wide variety of La-Z-Boy furniture that mix comfort, style and quality.

Bell and her family are no strangers to the La-Z-Boy brand. In 2017, Bell and Shepard engaged in a loving dispute that played out across social media. Comically titled ‘The La-Z-Boy Debate,’ the disagreement centered on where to place the family’s new La-Z-Boy recliner.

The new ‘Live Life Comfortably’ campaign and partnership with Bell features an array of content developed for television, digital, print, the La-Z-Boy social and web platforms and in-store.