Honda: advert-body-2 by RPA
- Location:
Could a virtual driver beat a real one? That’s the question Honda set out to answer in their latest content piece 'R vs. R,' a one-of-a-kind mixed-reality race between pro driver and pro gamer. Honda’s rich racing heritage lies at the heart of this highly ambitious project, which features the all-new 2018 Civic Type R; a race car disguised as a daily driver.
This innovative race between pro IndyCar driver Graham Rahal and pro gamer Peter Jeakins, started out at Microsoft’s (publisher of the Forza Motorsport Series) Turn 10 Studios in Seattle where Jeakins, known to the gaming world as theSLAPtrain recorded his fastest lap time in a virtual Type R at the Road Atlanta race track in Forza Motorsport 7. The race continued at the actual Road Atlanta in Braselton, GA, where Rahal raced a real 2018 Civic Type R against Jeakins’ virtual one. The real Type R was outfitted with a custom-made mixed-reality windshield that broadcast the gamer’s position on the track to Rahal in real time, allowing him to compete in a head-to-head race against the gamer.
The meteoric rise of eSports has put digital athletes and traditional athletes on a collision course. R vs R is the first time augmented reality has been used to merge real motorsport with a racing simulation, creating a unique and innovative stage for the virtual world and the real world to battle it out once and for all. The video will be promoted on Honda’s Facebook page, Rahal’s Twitter and Instagram pages and Jeakins’ Instagram and YouTube accounts.
Credits
Client: American Honda Motor Co., Inc.
Asst. Vice President, Honda Automotive Marketing: Susie Rossick
Manager, Honda and Acura Social Marketing: Jessica Fini
Asst. Manager, Honda and Acura Social Marketing: Lisa Stessman
Social Media, Honda and Acura: Melly Ramirez
Agency: RPA
EVP / Chief Creative Officer: Joe Baratelli
SVP / Chief, Creative Development: Jason Sperling
VP/ Creative Director, Social Media: J Barbush
Creative Director: Mike Van Linda
Creative Director: Fabiano De Queiroz
Associate Creative Director: Matthew Pullen
Associate Creative Director: Jon Murray
EVP / Chief Production Officer: Gary Paticoff
VP / Director of Video Production: Isadora Chesler
VP / Director of Digital Production: Dave Brezinski
VP, Executive Digital Producer: Linda Kim
Digital Producer: Connor Gomez
Producer: Angela Pascal
VP / Director of Business Affairs: Maria Del Homme
Associate Director of Business Affairs: KK Davis
EVP / Chief Client Officer: Brett Bender
SVP / Group Account Director: Adam Blankenship
Account Supervisor: Kaelin McGill
Account Supervisor: Alison Bickel
Senior Account Executive: Aurelia Fulginiti
Assistant Account Executive: Tracy Van Dang
Manager, Digital Strategy: Hartman Wong
Specialist, Digital Strategy: Hanna Samad
Media Director: Felicia Lau
Media Supervisor: Brandon Liu
Media Planner: Kaileigh Ceurvorst
Production Company: Unit-9
Creative Partner: Michelle Craig
Director: Jonathan Pearson
Executive Producer: Luca De Laurentiis
Creative Director: Davide Bianca
Producer: Patrick Malloy
Production Manager: Sarah Barson
DP: Eric Koretz
Additional Camera: Jacob Hinmon
Digital / Tech Producer: Marc D'Souza
Tech Lead: Dimitrios Doukas
Hardware Dev: Christian Bianchini
Editorial: Kevin
Executive Creative Director/Partner: Tim Davies
Senior Executive Producer/Partner: Sue Troyan
Executive Producer: Jason Cohon
VFX Producer: Antonio Hardy
VFX Coordinator: Andrew Cowderoy
Compositors: Steve Gibbons, Marisa Chin
Editor: Matt McKenna
VFX Studio: Ingenuity Studios
VFX Supervisors: David Lebensfeld & Grant Miller
VFX Executive Producer: Matthew Poliquin
VFX Producer: Kieley Culbertson
VFX Coordinator: Mario Grilli
VFX Comp Supervisor: Zhe Chong
VFX Compositors: Alisah Kress, April Singleton, Danny Corona, Chris Vasquez, Gerry Kodo
Lead Animator: Chris Cannavo
Animators: Lucas Smarker, Evelyn Hernandez, Taylor Reynolds
FX/CG Artist: Nick Donatelli
VFX Editor: Justin Owades
Color: Roving Pictures Company
Colorist: Matthew Schwab
Executive Producer/Partner: Debbi Landon
Engineer/Partner: Dan Hart
Head of Production: Caroline O'Sullivan
Composer: Greg Chun
