Honda: advert-top-1 by RPA
- Location:
Honda has launched a social media campaign called '#PhoneDownEyesUp' in support of Distracted Driving Awareness Month. In six short videos, people are shown trying to text while doing things like cutting hair, making pancakes and vacuuming. While the videos are lighthearted, the message is not: if you can't text and complete an easy task, you definitely cannot text and drive. The videos will be shared and promoted across Instagram, YouTube and Facebook.
Credits
EVP, Chief Creative Officer: Joe Baratelli
SVP, Executive Creative Director: Jason Sperling
VP, Creative Director, Social Media: J Barbush
Associate Creative Director: Stephen Hernandez
Sr. Art Director: Amy Servidea
Sr. Copywriter: Chris Bradford
SVP, Chief Production Officer: Gary Paticoff
VP, Executive Producer: Isadora Chesler
Producer: Phung Vo
VP, Director of Digital Production: Dave Brezinski
Executive Digital Producer: Linda Kim
Digital Producer: Amy Seidner
EVP, Management Account Director: Brett Bender
VP, Group Account Director: Adam Blankenship
Account Supervisor: Kaelin McGill
Account Executive: Elizabeth Weakley
Assistant Account Executive: Wynt Curliano
Assistant Account Executive: Alanna Mozingo
VP, Director of Business Affairs: Maria Del Homme
Production Company: Rabbit Content/LA
Director: Isaac Rentz
Producer: Lauren Solie
Executive Producer: Missy Galanida, Joby Barnhart, Isaac Rice
Director of Photography: Sing Howe Yam
1st AD: George Nessis
Production Manager: Austin Barbera
Production Designer: Cody Fusina
Editorial: Cut + Run
Managing Director: Michelle Eskin
Executive Producer: Amburr Farls
Editor: Andy Green
Finishing: Jogger
Executive Producer: Rich Rama
Creative Director: David Parker
Mix: Lime Studios
Audio Mixer: Dave Wagg
Audio Assistant: Adam Primack
