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Honda: #PhoneDownEyesUp by RPA

Agency: RPA
Client: Honda
Date: Apr 2016
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Honda has launched a social media campaign called '#PhoneDownEyesUp' in support of Distracted Driving Awareness Month. In six short videos, people are shown trying to text while doing things like cutting hair, making pancakes and vacuuming. While the videos are lighthearted, the message is not: if you can't text and complete an easy task, you definitely cannot text and drive. The videos will be shared and promoted across Instagram, YouTube and Facebook.

Credits

EVP, Chief Creative Officer: Joe Baratelli

SVP, Executive Creative Director: Jason Sperling

VP, Creative Director, Social Media: J Barbush

Associate Creative Director: Stephen Hernandez

Sr. Art Director: Amy Servidea

Sr. Copywriter: Chris Bradford

SVP, Chief Production Officer: Gary Paticoff

VP, Executive Producer: Isadora Chesler

Producer: Phung Vo

VP, Director of Digital Production: Dave Brezinski

Executive Digital Producer: Linda Kim

Digital Producer: Amy Seidner

EVP, Management Account Director: Brett Bender

VP, Group Account Director: Adam Blankenship

Account Supervisor: Kaelin McGill

Account Executive: Elizabeth Weakley

Assistant Account Executive: Wynt Curliano

Assistant Account Executive: Alanna Mozingo

VP, Director of Business Affairs: Maria Del Homme

Production Company: Rabbit Content/LA

Director: Isaac Rentz

Producer: Lauren Solie

Executive Producer: Missy Galanida, Joby Barnhart, Isaac Rice

Director of Photography: Sing Howe Yam

1st AD: George Nessis

Production Manager: Austin Barbera

Production Designer: Cody Fusina

Editorial: Cut + Run

Managing Director: Michelle Eskin

Executive Producer: Amburr Farls

Editor: Andy Green

Finishing: Jogger

Executive Producer: Rich Rama

Creative Director: David Parker

Mix: Lime Studios

Audio Mixer: Dave Wagg

Audio Assistant: Adam Primack

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