Apartments.com: advert-body-3 by RPA
- Location:
The holiday shopping frenzy is upon us, kicking off with Black Friday, Cyber Monday and their promises of more stuff for less money. When the dust settles, people will be left with tons of things they couldn’t afford not to buy, which may not fit in their current apartment.
So, what’s an American to do? Not get great deals? Absolutely not. To solve this annual predicament,Apartments.com is introducing a day of their own this year: Find a Better Place for All Your New Stuff Tuesday.A new tradition that encourages those with dozens upon dozens of unopened boxes to find an apartment worth opening them in.
To spread the word, Apartments.com is launching a social-media and digital campaign culminating on Find a Better Place for All Your New Stuff Tuesday, November 27.
Each post features the “Inventor of the Apartminternet,” Brad Bellflower (actor Jeff Goldblum), as he calls on people to do their civic holiday shopping duty and invites them to find the new perfect rental home to store their recent purchases on Apartments.com.
Credits
Client: Apartments.com
Agency: RPA
EVP, Chief Creative Officer: Joe Baratelli
Creative Director: Hobart Birmingham
Creative Director: Perrin Anderson
Associate Creative Director: Carlo Barreto
Copywriter: Will Deutsch
Production Company: Bo’s House of Visual Arts
Senior Editor: Eddie Granado
Executive Digital Producer: Ana Ponce
Digital Production Coordinator: Chelsea Dornan
