Tesco: advert-body-1 by Rothco

Tesco Ireland is putting real families at the heart of its new €3.2m campaign as it looks to better align insights into customer behaviour with is business strategy.

‘Family Makes Us Better’ marks the first ad in what will be a three-year long campaign from the supermarket chain and shows real families from all over Ireland going about their daily lives.

Created by Dublin-based ad agency Rothco, the 60-second spot focuses on Irish family life and features a poetic narrative to highlight the value of simple everyday family moments.

The theme of the campaign is based on research from Tesco Ireland and Rothco which found when customers shop, they do so with families in mind, and not as individuals.