Dublin Bus: advert-body-1 by Rothco
- Location:
This weekend, public service provider Dublin Bus wanted to add an extra level of ‘proud’ to its continued support for Pride Festival Dublin. Working with creative agency Rothco it decided to fill its buses with the proudest people – dads.
Following research, Rothco and director Jamie Delaney unveiled the fact that many Dublin dads wanted to support Pride but didn’t feel it was their place to be at the festival. For the last ten years, Dublin Bus has supported the Pride Festival Dublin by providing an open top tour bus, so this year it used its tour buses to give dads a platform to support pride and show off how proud they really are.
The campaign is part of Dublin Bus’ championship of diversity and inclusivity. It carries people from all walks of life and seeks equality for both customers and employees – of whom a large number represent the LGBTQ+ community in Dublin.
Credits
Client: Ruth Moody / Jennifer O’Brien
Client Dublin Bus
Agency: Rothco
Agency Producer: Conor Hamill / Jess Derby
Executive Creative Director: Alan Kelly
Art Director: Orla Byrne
Copywriter: Elaine Joyce, John Mc Mahon
Account Director: Emily Lyons
Senior Account Manager: Aoife O’Shea
Account Executive: Laura Redden
Project Manager : Claire O’Doherty
Designer: Shane O’Riordan / Diogo Dias
Director of Marketing : Jill Byrne
Head of Tadata: Kathleen Healey
Strategy: Darius Pasalar
Creative Strategy: Hazel Tracey
Production Company: Antidote
Director: Jamie Delaney
Producer: Steve Battle
Post House: Screen Scene
