Allied Irish Bank: Belief Is Everywhere by Rothco
- Location:
Rothco and Allied Irish Bank (AIB) have released a new campaign, ‘Belief Is Everywhere’. The integrated campaign led by a 60-second TVC directed by Academy’s Si&Ad, looks to recognise the hard work and belief the Irish public experience on the journey to getting a mortgage.
The TVC opens on a dusky scene on the Irish coast. As the landscape begins to rotate hypnotically on an invisible axis, selected windows light up to the sound of a tinkling music-box version of Blur’s ‘Tender’. Houses from all over Ireland are seamlessly stitched together, into one continuous shot, so that their windows mark the exact notes of a music box punch card for the song. The voiceover explains how AIB, as Ireland’s largest bank and mortgage provider, ‘back belief’.
To make the ad authentic, an actual music box and punch card were created to play the soundtrack. The music box punch card was then used to create a map of windows and the locations were chosen to match the exact notes that the music box plays. All of the locations were then shot and stitched seamlessly together to create a single shot that takes the viewer all the way from the west coast of Ireland to the east coast.
In order to capture all of the locations the scene was shot through dusk to dawn. The campaign will air on TV and will run on print, VOD and Social.
Credits
Client: AIB
Agency: Rothco Accenture Interactive
Agency Producer: Jess Derby
Executive Creative Director: Alan Kelly
Creative Team: Ray Swan & Emma Sharkey
Account Director: Rosie Rogers & Jimi McGrath
Account Manager: Amy Harrington
Project Manager: Irene Sharkey
Strategy: Patrick Ronaldson and Kathy Troy
Production Company: Academy
Director: Si&Ad
DOP: Tom Debenham
Post House: Electric Theatre Company
Music: Blur/Soundtree
Arranged by Luke Fabia
Produced by Luke Fabia and Luis Almau
Sound by Henning Knöpfel
Music Supervision: Theodore
Group Brands and Propositions Director - Brian Keating
Group Brand Director AIB: Mark Doyle
AIB Head of Key Moments, AIB: Mark Brennan
Home Buyer, Brand Engagement Marketing Manager, AIB: Fiona Mahon
Home Buyer, Brand Engagement, AIB: Aine Brady