AIB: The Toughest Rivalry by Rothco
- Location:
This year AIB is challenging ex-Premier League managers Harry Redknapp and Gianluca Vialli to settle a 20-year rivalry between two GAA clubs - Castlehaven (Cork) and Erins Isle (Dublin).
The eight-episode series ‘The Toughest Rivalry’ will see Vialli, who won Serie A and the Champions League with Juventus and later managed Chelsea Football Club, take the reins of Erin’s Isle of Finglas. Redknapp, former Tottenham, West Ham and Portsmouth manager, has agreed to take hold of West Cork side Castlehaven. Both managers begin their journey with little to no knowledge of the GAA but have been tasked with getting their respective teams match-fit for a rematch of an infamous All-Ireland club semi-final from 1998.
The first episode of the Toughest Rivalry will run online and on social media from 13 July and, each week, the series will be supported by behind the scenes social content.
Credits
Client: AIB
Agency: Rothco
Agency Producer: Al Byrnes
Executive Creative Director: Alan Kelly
Creative Team: Rob Murray (Art) & Frances O’Rourke (Copy)
Finished Artist: David Gallagher
Account Director: James Moore
Senior Account Manager: Alan McQuaid
Strategy: Bronagh O’Donovan
Production Company: Top Films
Director: Garry Keane
Producer: Sorcha Glackin & Liz Murphy
Director of Photography: Michael O’Donovan
Editor: Paul Giles
Post House: Outer Limits
Music: Eclectic
