AIB: advert-body-2 by Rothco

Sky Sports’ legendary football pundits are have been put to the test in Ireland for new online branded entertainment series. Allied Irish Bank (AIB) and Rothco have launched new campaign ‘Jeff and Kammy’s Journey to Croker’ in support of AIB’s sponsorship of the Gaelic Athletics Association (GAA) Senior Football Championship.

The two Sky Sports commentators will be put to the challenge in an eight-part branded entertainment series that will see them learn about GAA from the grassroots up. On their journey, they will encounter some of the most unique GAA Clubs and players in Ireland. They’ll meet county stars and their families as well as legendary GAA commentators, hearing tales of sacrifice and hard work, bitter losses and epic victories, all whilst discovering the unbelievable levels of professionalism and commitment for amateur sport.

Mark Doyle, head of group brands at AIB, said of their impending journey: “The GAA is unique. We have world class athletes that compete as amateurs with an unbelievable level of dedication. We think they will amaze both Jeff and Chris.

"We want to teach them about AIB’s belief of ‘Club Fuels County’, so this journey will let them experience the grassroots of GAA and discover where county players start their career - at home with their local club. We’re looking forward to seeing the reaction of two of the most recognisable pundits from one of the world’s most famous leagues as they take on this epic journey.”