Audi: Dr Jekyll & Mr Hyde by Romance

Agency: Romance
Client: Audi
Date: Apr 2019
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The new Audi S6 & S7 models are being announced with a growl and a squeal by agency Romance, which has created a global campaign that rejuvenates the iconic 'Dr Jekyll & Mr Hyde' classic story and highlights the performance that lies behind the design of the cars.

The films, shot by director Alex Courtès (Grammy Award & UK MVA winner), open in a foggy atmosphere when we hear a powerful, deep voice reading the exulting moment in the original book when Dr Jekyll turns into Mr Hyde.

As the scenes become more intense, the viewer sees the S-badges, revealing the appearance of Mr Hyde and unleashing the cars into the London night with a smoke of a tire.

The ad launches globally on the Audi channels.

Credits

Client: Audi AG

Brand Management: Giovanni Perosino, Kristin Harder, Ekaterina Berberikh

Agency: Romance

Executive Creative Director: Alexandre Hervé

AD: William Verdel, Sébastien Mertens

Copywriters: Philippe Pinel & Frédérick Lung

Business Director: Sébastien de Milleville

Account Manager: Sarah Holgado

Tv Prod: Corinne Persch, Laurie Delahayes

Production Company: Insurrection

Director: Alex Courtès

Sound Production: THE