Cadillac: advert-body-2 by Rokkan

Date: Nov 2018

Agency Rokkan is helping recreate the image of Cadillac as the brand releases its latest crossover vehicle.

Rokkan’s creative vision for Cadillac recently came to life at ComplexCon, a gathering of millennial movers and shakers. Cadillac became the official sponsor of the ‘Pigeons and Planes’ performance stage at the multi-day event and had an immersive art installation featuring the new Cadillac XT4 crossover plus exclusive merchandise including a one-of-a-kind moment delivered by rapper and entrepreneur, Nas.

The branding started with the release of ‘4 Wherever It Takes You by Cadillac.'. Two 30-second commercials – ‘Joy’ and ‘Wonder’ – embody a youthful energy and vitality many haven’t seen from the heritage auto maker. Rokkan hopes to fold that energy into the brand, while remaining true to Cadillac’s legacy of expert craftsmanship, luxury features and high-quality vehicles.

Each element of the XT4 campaign was crafted to support below- and above-the-line efforts seamlessly. So far, along with the two 30-second spots, there are three 15-second broadcast spots, more than 30 digital and social spots, including a strategic suite of product videos, OOH and interactive content – plus the bold step into the world of streetwear and music.

Credits

Agency: Rokkan

Chief Creative Officer: Brian Carley

Executive Creative Director: Alex Lea

Group Creative Director: Bill Carlson

Copywriter: Tommy Dudley

Art Director: Kelly O’Hare

Head of Integrated Production: Bruce Andreini

Executive Producer: Jenny Lee

Chief Client Officer: Matt Garcia

Vice President, Group Account Director: Scott Durday

Group Account Director: Barney Baxter

Account Executive: Kaileigh Woodruff

Senior Strategist: Chelsea Coleman

Strategist: Spice Walker

Creative Operations: Hank Romero

Lapiz Creative Director: Luiz Simoes

Lapiz Executive Producer: Brenda Morrison Fell

Lapiz SVP Account Director: Marco Azucena

Client: Cadillac

Senior Manager, Content Creation: Kyle D’Ascenzo

Manager, Multicultural Marketing: Kirsy Munoz

Assistant Manager, Content Creation: Gabriela Holdt

Production: Radical Media

Director: Sebastian Strasser

Exec Producer: Jim Bouvet

Producer: Kathy Rhodes

DP: Hoyte Van Hoytema

1st AD: Todd Kaufman

Prod Designer: Kim Rees

Costume Designer: Nancy Steiner

Head of Production: Cathy Dunn

Prod Supervisor: Will Vudmaska

Casting: Joe Blake Casting

Post Production: Lost Planet

Editor: Mike Sobo

Jr Editor: Juliana Rodzinski

Sr. Producer: Samara Kelly

Executive Producer: Krystn Wagenberg

VFX/Finishing: The Mill

Executive Producer: Heath Raymond

Senior Producer: Nick Thye and Bugs Russell

Line Producer: Anna Borysewicz

Production Coordinator: Kevin Liu

Shoot Supervisor: Mario Stipnovich & Vince Baertsoen

Creative Director: Mario Stipnovich

2D Lead Artist: David Forcada and Fabien Coupez

3D Lead Artist: Ajit Menon & Brice Linane

2D Artist: Alison Bloom, Anne Trotman, Corey Brown, Dhruv Shankar, Heidi Anderson, Jamie Scott, Jonathan Freeman, Lucia Hill Barroso, Marco Baratto, Tara Holland Udesh Chetty, Vi Nguyen, Yoon-sun Bae

3D Artist: Abhishek Kumar, Ajit Menon, Ananda Murthy, Bharat Ediga, Brice Linane, Christina Ku, George Schermer, Jeff Lopez, Lavan Kumar, Monique Espinoza, Rijo R, Sandeep Patil, Shaik Azam ,Shawn Lipowski, Siro Valente, Sridhar Neelkantan, Venugopal A, Vittal Kuntla

Design: Clemens den Exter & Steve Kutny

Colour: The Mill

Colourist: Fergus McCall

Executive Producer, Colour: Dee Allen

Colour Producer: Evan Bauer

Production Coordinator, Colour: Blake Rice

Colour Assist: Andrew Ceen, Nate Seymor, Tj Seiler

Audio Mix: Heard City

Audio Mixer: Phil Loeb & Evan Mangiamele

Producer: Andi Lewis

EP: Sasha Awn

Managing Director: Gloria Pitagorsky