National Geographic: Africa's Deadliest by Rocket Yard

A new poster campaign for Nat Geo show Africa’s Deadliest aims to emphasize the face-to-face brutality of the relationship between predator and prey.

The posters, created by Rocket Yard, show crocodiles, lions and cheetahs pursuing impalas, zebras and wildebeest in intimate, savage poses.

The posters include a dramatic tagline which sits across each image: 'In the endless circle of life, death for some means life for others.'