Ambrosia: Centenary packaging by Robot Food

As Ambrosia celebrates 100 years of their landmark heritage, Robot Food stir up some golden-age designs with a tasty pinch of retro

Ambrosia means ‘food from the gods’ and it was back in 1917 that Alfred Morris opened the doors of his Ambrosia factory in Devon. One hundred years on, Ambrosia is celebrating their landmark birthday by giving away 100 prizes every month throughout 2017, and asked Robot Food to design special centenary packs. The designs needed to be rooted in the brand’s visual tradition, but feel like a modern celebration of their heritage.

Taking inspiration from the very first Ambrosia can label, Robot Food stripped back the current pack design, and added vintage typography and a simplified colour palette for a subtle yet striking retro effect. Exclusive to Tesco, the charming designs do a great job of celebrating this milestone anniversary, and remind consumers of Ambrosia’s remarkable longevity.