Client: Ro Careers
Date: Jan 2019
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Ro, a startup telemedicine company with Roman and Zero within its portfolio, launched a subway advertising campaign in support of the brand’s new take of sourcing talent for its hockey stick growth.

Going from 5 to 100 employees and raising over $91m within a year of launch, and with future plans of further expansion, Ro understands how critical it is to hire exceptional talent - which is why they are flipping the recruiting process upside down (much like its mission of innovating the healthcare industry).

Ro doesn’t want your resume or a fancy cover letter. Instead, Ro wants to hear your story. With a simple question and a link to each applicant’s LinkedIn page, the team is able to find those who want to personally join a revolution of perfecting the health care system, and not just a “job.”